Policies

Last updated 30 March 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: At Deliveroo we want our partners, riders and customers to have the best possible food delivery experience with us - that means keeping the communities we work with safe too. This policy sets out how we expect our partners to work with riders, customers and communities. 

Deliver for the customer

A great customer experience is one of the biggest drivers of order growth for your business.

That’s why, when handling your orders, we ask you to:

• Be respectful, polite and professional at all times when interacting with customers. 
• Make sure the order is ready for the time indicated on your order receipt, this means fewer delays in delivery and the order arrives on time
• Mark any items that you don’t have as ‘unavailable’ so orders don’t have to be cancelled
• Acknowledge and act upon any dietary requirements that a customer may contact you about e.g allergens like nuts
• Comply with any guidance setting out responsibilities where a specific event has health and safety implications (for example, guidance on handling orders in the event of pandemic). 
  

Put safety first

Keeping our communities safe is our number one priority. We have a number of policies you need to follow to make sure that customers have the best possible experience when they use Deliveroo.

These policies include:

• Maintaining excellent food hygiene standards so customers feel safe when ordering from you 
• Having the correct licences to sell regulated or age-restricted items on the platform and if the items are age-restricted, ensuring all these items are correctly tagged as “age-restricted” items in your menu.
• Displaying all allergen and nutritional information where possible and having trained staff to respond to telephone queries about allergens, to give customers the information they need when ordering from you

To view Deliveroo’s other partner policies, use the left-hand navigation on this page.

Be respectful

As one of our partners, riders will be going in and out of your site(s) to pick up orders and deliver them to customers. We ask that you treat riders with respect and report any behaviour that you find unprofessional or intimidating to us directly, so we can take appropriate action.

To work with riders professionally, we ask that you:

• Ensure that orders are prepared on time so riders aren't kept waiting
• Allow riders to use your bathroom if they request to do so
• Offer riders water where possible
• Be kind and polite when speaking and interacting with riders

We also ask you to be respectful when dealing with Deliveroo representatives.  Our teams are here to support you, but we take a no-tolerance approach to any abusive, inappropriate or discriminatory behaviour towards them.

How we investigate potential infringement

If we are made aware of a partner who is acting in breach of these guidelines, or any other clause in their contract, we will investigate the report before taking any action on the account, and partners will be notified if we decide to take any action.

Last updated: 5th July 2025

This policy forms part of your contract with Deliveroo. We will monitor and may take action (including suspending the provision of our services) if you fail to comply with these obligations.

Customer Complaints Policy 

1. Context:

At Deliveroo, we want every customer to have the best experience possible. However, we know that things don't always go to plan. This policy aims to detail what we expect from our partners if things do go wrong.

2. What we expect from our partners:

• All complaints and in particular those relating to food safety (e.g. allergens, foreign bodies) must be taken very seriously and investigated immediately.
• A procedure for dealing with customer complaints should be part of your food safety procedures.
• When carrying out an investigation, you should consider and be prepared to provide information on the following, as appropriate (non-exhaustive list):
• any control measures in place to ensure that your menu items meet legal requirements and to prevent the alleged incident in question from occurring;
• whether relevant due diligence documentation was completed on the day in question, such as temperature records, cleaning checks, allergen matrices, etc; and
• relevant staff training, including the date when it was last updated;
• your compliance with any relevant food storage and labelling requirements;
• the number of servings of the menu item in question sold and whether you have received any similar complaints on the same day;
• any tests or historical data you have on the item in question.

Recall Policy 

This policy sets out what you should do in the event of a product recall and how you should contact Deliveroo

1. Context

• A product recall is initiated when a product has to be removed from sale because it is potentially unsafe. It is your responsibility to ensure that you include a recall process in your own food and product safety procedures including, where relevant, the registration with any appropriate centralised system collating recalls, and the monitoring of any such portal and any recall listing.
• If you are in any doubt about these legal requirements, please seek expert advice.
• Current recalls can be found here.

2. What we expect from our partners:

In the event of a product recall, you must

• remove the recalled product from your menu as soon as possible;
• ensure that the product remains off your menu until it is no longer subject to recall and is a safe product; and
• notify us (as set out below) and we can contact customers on your behalf.

3. Getting in touch

To contact us:

• To alert us to a product recall, email us using the email address below only if a product on your menu on our platform has been recalled: ODG Recall <odg.recall@deliveroo.co.uk>
• We will acknowledge receipt of your notification. Please respond promptly to any further questions we may have, as we may need additional information to help us notify customers.

To ensure we have as much information as possible, please include the following information in your email:

For food recalls:

• The email should have the subject line ‘URGENT Food Recall’ followed by the product description and product number (SKU).
• The body of the e-mail must contain the following details: product weight, use-by date, batch code, date the product was placed on the market, person/authority who recalled the product, reason for the recall, action to be taken by customers who purchased the product and contact information should the customer want further information.

For non-food product recalls:

• The subject of the e-mail must be ‘URGENT product recall’ followed by a description of the product and the product reference number (SKU).
• The body of the e-mail must contain the following details: model, batch number(s), product description, date the product was put on the market, reason for the recall, action to be taken by customers and contact information should the customer want further information.

4. Refunds:

• We will refund customers the cost of the recalled product when requested. The cost of the refund will then be passed on to you.

5. Recalls and suspension from the platform:

• It is your responsibility to inform us promptly and to immediately remove products affected by recalls from our platform. If you do not remove the recalled products from your menu, Deliveroo may remove them. If you continue to sell recalled products on the platform, your account may be suspended. You can dispute any suspension via your Hub account.

For more information, see the Deliveroo Help Center.

Last updated 30 March 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: We take customer safety very seriously and we’re confident that our partners do too. Stringent food hygiene processes are essential to ensuring customers are safe and their food is amazing. This policy sets out the food hygiene and safety standards that we expect partners to meet in order to sell their products through the Deliveroo platform. 

What we expect from our partners:

You are responsible for ensuring that the products that you sell are safe and compliant with applicable law.  If you are uncertain about any legal requirements, please seek advice from an expert.  

We expect you to have food safety procedures in place that deal with all aspects of food safety and hygiene for your business in compliance with food hygiene laws and regulations, including:

• Hazard Analysis and Critical Control Point plans;
• Cross-contamination;
• Allergens;
• Cleaning and waste;
• Maintenance;
• Chilling, defrosting, freezing, cooking; reheating;
• Temperature control: chilled and hot holding - in particular, while awaiting collection by a rider;
• Personal hygiene and fitness to work;
• Pest control;
• Control of Hazardous Substances;
• Takeaway packaging;
• Staff training;
• Supplier assurance;
• Traceability; 
• Monitoring and auditing; and
• Recall/withdrawal.

Safe packing of food:

Partners must use packaging which is robust and suitable for use in delivery. The orders should then be put into sealed bags which can reduce the risk of spillages and help maintain food at the correct temperature. A receipt and order number should be attached to each bag so that they can be clearly identified by the rider. Partners should also pack hot and cold items separately so as to maintain safe temperatures during transportation.

Last updated 30 March 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: It’s critical to Deliveroo that all its partners operate in a way that is safe, responsible and legally-compliant. This policy sets out the types of registrations, licences and permits that you may require in order to sell products through the platform.  It is not intended to be an exhaustive list. 

Registrations

• You may need to register with the relevant government authority or other relevant regulators in order to sell or supply food and/or beverages.
• Additionally, premises of food businesses that make, prepare or handle food that comes from animals (e.g. meat, fish, egg or dairy products) may need to be approved by the local authority or other relevant regulator. 
• If your income exceeds the relevant threshold, you may need to register for VAT. Consult a professional advisor if you are unsure.

Licences

A licence may be required in order for certain licensable activities to be carried out, for example, for:

• the sale of alcohol; and/or
• the sale of late-night refreshments within certain hours.

It is your responsibility to ensure that you have all appropriate registrations, licences and permits in place for your business. It is also your responsibility to comply with all conditions and requirements of your registrations, licences and permits. 

In the event that we reasonably believe that you do not have appropriate registrations, licences and permits in place or that you have not complied with the requirements of those registrations, licences or permits, we reserve the right to immediately suspend the provision of our services without notice.

Last updated 30 March 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: Deliveroo believes customers should be able to make informed choices when they want an amazing meal delivered to their homes. This policy sets out the information standards that we expect partners to meet in order to sell their products through the platform. 

What we expect from our partners

You are responsible for ensuring the accuracy, completeness and compliance with applicable laws or regulations (in particular in respect of providing information required by applicable consumer laws) of all information input about Menu Items for publication on the platform - even where Deliveroo inputs such information on your behalf. 

You are responsible for ensuring that the products that you sell are safe and compliant with applicable law.  If you are uncertain about any legal requirements, please seek advice from an expert. 

Alongside applicable law, these are the standards that we expect you to meet:

Food information requirements: You must ensure that all mandatory food information is available to the customer before they buy and when it is delivered to them. For example, your staff should be trained to respond to telephone queries from customers about mandatory food information and you should have in place a method for this information to be available upon delivery.  

Regulated Descriptions: Certain descriptions and foods may be controlled by specific regulations. For example, use of terms such as ‘organic’ or ‘gluten free’ may not be used unless the food meets the relevant regulatory requirements and care must be taken when referring to foods with protected descriptions, such as chocolate, meat products (sausages, burgers and pies), olive oil, wine and spirits; as well as foods with a protected geographical indication (e.g. Wensleydale cheese), protected designation of origin (e.g. Stilton) or traditional speciality guaranteed (e.g. farm fresh turkey). If you are uncertain about the use of regulated descriptions or where they may apply, please seek advice from an expert.

Age Restricted Products: When you list age restricted items on Deliveroo, it is your responsibility to ensure that they are correctly tagged as “age restricted”, so that riders are aware that the order contains these items and can carry out age verification checks. Examples of age restricted items vary by location, but will include, for example alcohol and tobacco.  

If providing menu updates to Deliveroo to update on your behalf, you must clearly mark age restricted items on the menu you submit to Deliveroo. 

Whether your menu is updated through Menu Manager, or by providing updates to Deliveroo, it is your responsibility to confirm and ensure that your age restricted menu items are tagged correctly. If we believe that any of your menu items are not accurately tagged as age restricted, we reserve the right to tag the items or remove them from the platform. You can learn more about how to ensure age restricted items are correctly tagged here.

Marketing Claims and Nutrition and Health Claims:  You must be able to substantiate any marketing claims that you make about your food.  You should take into account any relevant guidance, for example around the criteria for using certain terms  such as ‘fresh’, ‘pure’ or  ‘natural’ in food labelling and advertising codes. 

Misleading Descriptions:  All information that you provide about the food that you sell must be accurate, clear and easy to understand so that customers can make informed food choices based on diet, allergies, personal taste and cost. Information must not be misleading as to the food’s characteristics, nature, identity, properties, composition, quantity, durability, country of origin or method of manufacture or production. 

Safe Ingredients: You are responsible for ensuring that the food that you sell is safe for human consumption, does not contain prohibited ingredients and complies with applicable compositional requirements, including rules relating to novel foods, GMOs and additives etc.

Last updated 1 April 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: The equipment used to access the Deliveroo platform is key to ensuring customers can get amazing food delivered to their homes. This policy sets out the rules governing your receipt and use of Deliveroo equipment accessing the platform. If there is any conflict between this policy and the terms of your agreement with Deliveroo (“Agreement”), the terms of that Agreement shall prevail.

Equipment

Except where a partner uses its own equipment, Deliveroo will provide: (i) a tablet and printer unit; and (ii) appropriate charging cables to each of your sites (the “Equipment”). 

You will own the Equipment once the full joining fee with respect to the relevant site has been received by Deliveroo as set out in your Agreement.  

You are not to alter or remove any software installed on the device either by removing the application or by factory resetting the Equipment.

Repair and replacement

Faulty Equipment which cannot be repaired remotely will be replaced by Deliveroo (excluding charging cables which will not be replaced).

Deliveroo reserves the right to charge a reasonable fee for the replacement or repair of any Equipment, and Deliveroo reserves the right to send a different model or type of Equipment as a replacement.

Deliveroo’s decisions regarding maintenance and repair issues (including diagnosis of internet connectivity issues) are final.

Return and disposal of Equipment

Return of Equipment to Deliveroo

Deliveroo may require the return of Equipment where your Agreement is terminated prior to the full joining fee being paid.  

In such cases, you will be asked to return the device to Deliveroo by shipping all Equipment to the address provided to you by Deliveroo. Deliveroo may charge you the balance of the joining fee if such returns are not made within a reasonable period of time.

Faulty Equipment

Deliveroo does not accept the return of faulty Equipment in any circumstances. We ask you to dispose of faulty Equipment responsibly. Deliveroo encourages you to recycle faulty Equipment wherever possible.

Connectivity requirements

It is your responsibility to have a sufficient broadband connection with a minimum speed of 17mb, that is capable of WiFi connection to the tablet provided as part of the Equipment. You must not use public internet connections, internet extenders, dongles or other portable internet devices with the Equipment.

Delivery of Equipment

Your Equipment will be delivered to you by a third party courier company.

You will provide Deliveroo with a designated contact who will be responsible for receiving the package from the courier. Your designated contact shall provide Deliveroo a current mobile phone number and email address, which will be provided to the courier company.

Your designated contact will receive a notification by text and email, advising them when to expect the courier’s arrival. Your designated contact will be expected to monitor the arrival time of the Equipment. The courier will attempt to deliver the Equipment, but if delivery is not possible the courier will leave.

The designated contact will be responsible for notifying the courier company if the advised delivery time slot is not suitable and it will be the designated contact’s responsibility to arrange an alternate time/location for the package to be delivered directly with the courier company.

The courier provider will attempt to deliver the package twice over 2 days. If they are unable to deliver the package after two attempts, a penalty charge may be applied for all subsequent deliveries. Penalty charges incurred for failed deliveries or failed pickups you are responsible for will be paid by you at the penalty charge + sales tax. This charge will be added to your statement and will be deducted from your next payment.

If you have not received your package despite a confirmed delivery by the courier company, please contact your Partner Support team.

Last updated: 1 April 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: The use of Deliveroo’s brand is subject to partners complying with our brand guidelines. The key information you need is included below, however you can get further detail in our full brand guidelines which are available on request from brandcouncil@deliveroo.co.uk. This policy sets out the standards that we expect partners to comply with in order to use the Deliveroo brand.

Permission: You need to get permission from Deliveroo in writing if you want to use the Deliveroo brand.  The Deliveroo brand should not appear alongside third party logos unless this has been expressly approved by Deliveroo in writing. Please contact brandcouncil@deliveroo.co.uk for all enquiries about using the Deliveroo brand.

Our logo: The Deliveroo logo (in both the English and Arabic versions) must be used consistently. It should not be tweaked, stretched or manipulated.

The logo is made up of two elements: the Roo symbol and the word mark. They must always sit together, generally with the text under the logo as shown below.

The logo should have an invisible boundary of clear space around it. Text or other visual elements must not encroach on it. The size of this boundary should be 1/3 of the total width of the logo.

The logo should not be displayed any smaller than the following minimum sizes: 15mm for print and 50px for digital.

The logo should only be used in teal and white. And when using a background it is best to use one of the core colours; teal, aubergine, white and kelp (see below). If the logo is placed on a partner’s brand colour please ensure there is sufficient contrast to allow the logo to be clearly visible.

When space is tight you can use the horizontal lock-up for narrow formats such as billboards and digital banners. Just as with our core logo, the horizontal lock-up should always be kept together, we do not break up our logo. The invisible boundary on the horizontal lock-up should be 1/6 of the length of the logo. The minimum size for print is 7mm and for digital the minimum size is 24px.

Last updated: August 204

Scope 

This Code applies to all Deliveroo merchants, suppliers, riders and contractors, and every member of your own supply chain (collectively referred to as “Business Partners” throughout this Code). These standards supplement your legal obligations and the agreement between us.  

Compliance with this Code

We take the matters described in this Code very seriously. We may require you to participate in monitoring or audits to demonstrate your compliance with this Code. If we have concerns that you are not meeting our standards, we expect you to collaborate to resolve any issues promptly. We reserve the right to cease working with you until the relevant concerns have been addressed. If the issues flagged are not resolved in a timeframe we consider appropriate in our absolute and sole discretion, we will not be able to work or continue working with you.  

Business Partner Standards 

Deliveroo believes that applying this Code enables us to take real and practical steps towards improving conditions throughout our supply chains.  

Doing Business Ethically and within the Law

• We expect you to comply with all applicable laws. If you want to do business with Deliveroo, you must do so in the right way. Where this Code and applicable law address the same topic, the higher standard should be applied. 
• Bribery and corruption will not be tolerated. Offering or receiving a bribe is prohibited. A bribe is something of value to someone else in exchange for an improper advantage, and can include cash or cash equivalents, services, offers of employment, charitable donations, political contributions, travel and/or entertainment expenses, meals or gifts. You may not offer or accept any such items of value on Deliveroo’s behalf. We don’t recognise a ‘that’s how business is done here’ excuse: local custom and practice does not justify bribery.
• Follow our procurement and due diligence processes. You may be designated as an Associated Person, which means you perform a service for, or on behalf of, Deliveroo. This represents a higher level of risk and we therefore conduct due diligence on our third parties. If asked to complete a due diligence questionnaire, we expect that you do so faithfully, promptly and to the best of your knowledge.
• We expect you to operate with financial integrity. Business Partners should avoid conflicts of interest that could affect our business relationship and notify us where any arise. All business records should be transparent and accurate. You should maintain appropriate controls to detect money laundering and corruption. 
• We expect you to prevent fraud. We expect our business partners to implement reasonable procedures to prevent fraud, including reviewing anti-fraud systems and controls to cover fraud committed by employees or agents. This includes false representation; failing to disclose information; abusing a position; obtaining services dishonestly; false accounting, statements or trading; participating in a fraudulent business, or cheating the public revenue. We expect you to promptly report any request or demand from any third party to facilitate fraud in relation to Deliveroo business.
• Respect privacy expectations. Data that is shared with, collected by or otherwise processed by you should be protected, secured and treated in accordance with applicable data protection and privacy laws. 

The Workplace

• Work is freely chosen and offered on fair terms. No person should ever be forced to work for or provide services to you. Individuals have the freedom to leave their employment or engagement at any time on giving reasonable notice and without reprisal. They should be offered fair terms that comply with relevant laws.
• We do not tolerate child labour. We have a collective responsibility to ensure that children are not forced into labour. You must take appropriate measures to prevent child labour, in line with relevant ILO Conventions and in line with the UN Convention on the Rights of the Child. ‘Child’ is any person employed under the minimum age for children to work in the relevant country. People under the age of 18 should not be asked to work night shifts or to complete dangerous tasks. All contractors who are riders, and any substitute, must be 18 years and over.  

Non-Discrimination and Respect at Work

• Any form of abuse or harassment is categorically not accepted. Every individual can expect to be treated with respect and dignity. Inhumane treatment, any physical, verbal or other abuse and any and all forms of harassment must be strictly prohibited. Where abuse is identified, meaningful remedial actions must be taken immediately. 
• Discrimination will not be tolerated. We do not tolerate discrimination in hiring and employment practices on the grounds of age; gender reassignment; marital/civil partnership status; pregnancy status; disability; race, including colour, nationality, ethical or national origin; religion or belief; sex; sexual orientation. This includes hiring, promotion, compensation and vendor selection. You should strive for diversity and inclusion through all aspects of your operations and supply chain. 

Wages, Benefits & Working Hours

• Workers are compensated fairly. Business Partners must comply with all applicable wage and hour laws and regulations, including those relating to minimum wages, overtime hours and other elements of compensation, and provide legally mandated benefits. All deductions from wages must be lawful, fair and transparent. Individuals should not be required to pay fees associated with their recruitment. 
• Workers should understand their hours and working conditions. Do not exceed prevailing local work hours or force people to work more than the allowable time without their consent. Provide clear and understandable written information about conditions with respect to wages, benefits, location of work, living conditions, housing and associated costs.

Freedom of Association, Collective Bargaining and Workers Councils

• Freedom of association and representation is respected. Business Partners should respect workers rights to associate freely, bargain collectively, join or not join trade unions, seek representations and join workers’ councils in accordance with local laws, without fear of reprisal, discrimination, intimidation or harassment. 
• Workers should have access to fair procedures to be able to voice concerns. You should provide appropriate mechanisms for people to raise concerns. Reports should be investigated and remedial actions taken where required. People who raise good faith concerns should be protected from retaliation. 

Health & Safety at Work

• Prioritise food safety and integrity. For those Business Partners who prepare or sell food, we take very seriously our role in promoting food safety. Stringent food hygiene processes are essential to ensuring customers are safe and the food they receive is amazing. You are responsible for ensuring that the products that you sell are safe and compliant with applicable law and Deliveroo policies. 
• Prioritise product safety and integrity. For those Business Partners who sell non-food items, we take equally seriously our role in promoting product safety and compliance. You should list and sell products only when you have the legal right to do so and, in some cases, permission from Deliveroo. You must ensure that you only list items in accordance with our Restricted Products Policy and not list items outlined in this Policy. You are responsible for ensuring that the products that you sell are safe and compliant with applicable law and Deliveroo policies.
• Provide a safe and healthy working environment. Working hours must not be excessive - employees and workers have the right to breaks and to rest periods. Overtime shall be used responsibly, in accordance with local laws and not as a substitute for regular employment or engagement. Working environments must meet basic human needs - as a bare minimum, clean drinking water and toilets must be available. Functioning and safe equipment should be provided as needed and appropriate steps should be taken to prevent accidents, including programmes that encompass occupational safety, illness, industrial hygiene, sanitation and ergonomics. Business Partners should be prepared for and respond to foreseeable emergencies and will learn from past incidents.
• Protect the Environment. We expect Business Partners to recognise the importance of the environment around us. Business Partners should embrace sustainability and seek to have a positive impact on communities. Conduct operations with the aim of preserving the environment and reducing negative impacts. We also encourage you to support local communities and engage in social investments for positive change. 

Responsible Sourcing

• We expect you to demand the same standards from your own supply chain, and be able to answer our questions about how your own suppliers or substitutes operate. Your sourcing strategy should promote responsible and ethical choices. You should conduct risk-based due diligence to understand who you are doing business with

This Business Partner Code of Conduct is just the beginning.

Risk must be assessed and mitigated on an ongoing basis. These standards must be more than a statement of intentions. We expect you to continuously review your processes, controls and supply chain and ensure that you meet the standards in this Code, and make improvements as needed. Deliveroo reserves the right to update this Code of Conduct from time to time.

Raising concerns.

If you have an existing relationship with Deliveroo and are not sure whether your own standards meet those of this Code, get in touch with your contact at Deliveroo as soon as possible so that we can work together to address this. 

We support the reporting of any conduct of any Deliveroo employee, merchant, supplier or rider that the reporter believes in good faith to be an actual, apparent, or potential violation of our Code of Conduct. If you have any such concerns, please tell us by emailing ethics.compliance@deliveroo.co.uk so that we can act promptly. All information you provide will be treated confidentially and disclosed only as necessary, including to investigate or report a matter.

Last updated 27 August 2021

Our customer compensation policy is available here.

Overview

What do we mean by “Virtual Brands”?

Creating a Virtual Brand means using your existing kitchen, equipment and stock to provide customers with another food occasion or cuisine online, which is different to that offered by the original (or parent) brand. A Virtual Brand can allow your business to develop new ideas and new concepts under a new brand name, lowering risk and the size of investment needed, as well as potentially helping you to reduce product wastage and cost. Importantly, Virtual Brands are great for customers, as they increase the diversity of food available to them on the Deliveroo platform. To be considered a Virtual Brand, the menu on offer needs to be substantively different to the menu of the original parent brand. Businesses must contact Deliveroo through the Restaurant Hub for approval to onboard a new Virtual Brand and have it registered on our system.

What do we mean by “Duplicate Accounts”?

By contrast, we consider a Partner to have a “Duplicate Account” where they have two or more menus which are not substantively different from each other. As an indicative guide, Deliveroo considers any site where the menu consists largely of the same items as its primary account operating from the same address, to be a Duplicate Account.  For example, the same number of main dishes (and same recipe) are offered in the second account but using different names or menu descriptions, or indeed with the same dishes and descriptions entirely.  Where there are two sites operating from the same address which have not been approved by Deliveroo as a Virtual Brand, the newer site will automatically be deemed to be a Duplicate Account.

Suspension of Duplicate Accounts

Deliveroo will check new and existing menus which belong to brands operating from the same address. Any Duplicate Account will be suspended from the Deliveroo platform. 

What should I do if my account is suspended?

If you wish the menu to be reinstated on the Deliveroo Platform you will need to make sufficient changes to it, so that the menu items are substantially different from those of the other account menus operating from the same address, for example by offering a different cuisine style or seasonal dishes which are not available on the menu of the primary account. Making small changes (e.g. tweaking the name of a dish from “Thai Chicken Curry” to “Thai Curry - chicken”) or adding small additional items (e.g. sauces) will be insufficient if the menu and dishes it contains remain substantively  the same as  those of the parent menu. Once you have adapted your menu, you should notify your Account Manager or contact Deliveroo through the Deliveroo Hub for approval to onboard a new Virtual Brand and have it registered on our system.

Deliveroo’s Unplanned Outage Policy

At Deliveroo, our aim is to be the best delivery platform to our partners, riders and customers. A big part of that means ensuring we are providing a reliable service, so that you can rely on us as your delivery partner at all times.

Despite our best efforts, there are times where we may experience technical issues that impact the regular functioning of our service. In the rare event we do experience a technical issue with our platform which impacts you, we want to ensure that you and your teams are kept informed as soon as possible, including so that you can take any mitigating actions on your end.

This policy outlines how Deliveroo will handle severe unplanned outages which result in our platform being down and you being unable to fulfil orders as usual (an “Outage”). It includes how we will keep our partners informed throughout an Outage, and what our compensation policy is for orders that are affected as a result of an Outage.

Our Unplanned Outage Communications Process

In the event we experience an Outage, and your orders are affected as a result of the Outage, the following policy will apply.

For Restaurants: We will process a payment adjustment for orders that had to be cancelled as a result of the Outage. We will process a payment adjusting for orders / part of an order that had to be remade as a result of the Outage. You will see these payments reflected as payment adjustments in your Payment Statement in Hub within 2 weeks.

For Grocers and Non Food Retail: If an order had perishable items that were spoiled as a result of the Outage, please contact our Partner Services Centre and they will assess your claim.

This Policy and any payments made to you in accordance with this Outage Policy are subject to the limitations set out in your contract with us. Deliveroo will not be responsible for any loss of sales or business during the period of an Outage.

Effective 20th Match 2024

Purpose: 

This policy sets out certain minimum requirements Deliveroo expects Partners to meet. Deliveroo may take action which includes notification and suspension from the platform of any site which breaches these minimum standards. This Policy also explains if and how a site can be reinstated to the platform following a suspension.

Context

We want to offer customers the best possible service when they order from Deliveroo and to ensure that riders are able to pick up and deliver orders efficiently. Deliveroo is committed to supporting all three sides of the marketplace. This all starts with the service which you, our Restaurant and Grocery Partners, provide. As a minimum, Deliveroo considers that good service requires three things:

• Accepting and fulfilling the orders you receive - You should avoid rejecting or cancelling customer orders. If you are unable to provide a menu item, you should mark it as unavailable. on your menu. You should also ensure you enable auto accept, keep your stock levels up to date and keep your opening hours up to date and accurately reflected in your Hub account.

• Minimising missing items -  You should ensure that you pack your orders in a dedicated area, securely seal the bags, write the number of individual order items on the bag. These steps will help ensure missing item cases are reduced.  

• Cooking or preparing the food on time - You should ensure orders are prepared for the pick up time so they are ready when a rider arrives. If you are more busy than usual, toggle on Busy Mode on the Deliveroo tablet so we can amend your prep times. This will ensure riders can maximise their earnings, and food can be delivered to customers on time.

If you are a Marketplace+ Partner, who fulfils the delivery of the order to customers itself, then in addition to the above,  we believe excellent customer service also requires:

• Delivering to customers in a timely fashion - You should ensure that orders are delivered to customers at the address specified, on time and in a professional manner.  

Minimum Requirements 

While we understand that things can sometimes go wrong, as a Partner on our platform, you must meet certain minimum service standards. We set these standards to try and reduce bad outcomes for our consumers and riders. To avoid the risks of being suspended from the Deliveroo platform you must meet the requirements below. If you operate multiple sites, each site you operate will be evaluated individually.

1. Rejections: Reject fewer than 22% of the orders you receive; and
2. Missing or Incorrect item: Have fewer than 12% of orders where at least one missing or incorrect item is reported by a customer; and
3. Px fault Cancellations: Cancel fewer than 4.5% of the orders you receive

If you are a Marketplace Partner, you must also:

1. Missing / Late orders. Have fewer than 2.5% of your orders reported as late or missing by customers.

You can see how you are performing against each of these metrics in the Restaurant Hub.

Notification and Suspension

In the event any of the above thresholds are breached over any rolling month-long period, you may be suspended from the platform for a period of at least 60 days.

If you wish to ask questions about or wish to challenge a suspension decision, you can do so by contacting us through your Hub account. 

Reinstatement

At the end of the 60 day suspension period, you must contact us via Restaurant Hub to request to be reinstated on the platform. We will require you to submit a resolution plan via Restaurant Hub, setting out how you plan to improve your operations in order for you to be reinstated.

Permanent Offboarding

If a site fails to meet the required levels of operational performance following suspension and reinstatement on the platform on three or more occasions, Deliveroo may at its discretion notify you and terminate the provision of its services in full, and the affected site(s) will be offboarded from the Deliveroo platform.

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose:  It’s important to Deliveroo that we support partners and work together to resolve any issues. This policy outlines how partners selling goods over the Deliveroo platform can contact Deliveroo, explains our approach to handling queries and complaints, and includes details regarding how you can request the involvement of a third party independent mediation service if you’re not satisfied with the resolution provided by Deliveroo.

Overview

We always aim to ensure you have all the information you need to be able to successfully manage your use of our services and understand how to make the best out of working with us. You’ll find answers to many of your questions in our Help Centre. On top of this we have a dedicated Support Team to assist you with any queries or complaints you may have.

How to contact us

Parters should submit a Help request through their Hub Account.

Our aims

We aim to respond to and resolve all queries and complaints within a reasonable timeframe. More complex queries or complaints may take longer to process or require further investigation, but we try to keep you informed during the process and apply consistent approaches to all similar queries and complaints. If you are not satisfied with the outcome or resolution provided then please let us know so we can try to resolve it and improve our processes.

Mediation

In the unlikely event we are not able to resolve an issue for you then you can request mediation through a mediator provided by the Centre for Effective Dispute Resolution (“CEDR”) in accordance with the CEDR Model Mediation Procedure.

Before any mediation can commence, you will need to have first raised the issue to the Support Team (as outlined above) and given us the opportunity to resolve your outstanding concerns.

CEDR operates as an independent non-profit organisation and there is a cost associated with using them. The level of such costs depend on the complexity and size of the matter and will be initially split between us. CEDR requires payment to be made before the mediation can start.

If we cannot agree on a mediator between us within 14 days of your request for mediation being sent then CEDR will nominate the mediator.

Last updated and effective from: July 5th 2025

This policy sets out the types of goods and products which Partners cannot list for sale on the Deliveroo platform or which require additional approvals before they can be listed. It also explains the steps Deliveroo will take to remove items which breach this policy, Partner consequences for breach of this policy, and how Partners can challenge a decision to remove an item. 

We continue to expand the range of products that our Partners can list on the Deliveroo platform, broadening consumer choice and allowing merchants to generate more revenue from our platform. It is important that Partners continue to list and sell products only when they have the legal right to do so and, where applicable, permission from Deliveroo. This ensures that consumers are protected from any product listings that are illegal or against our guidelines set out below.

1. Items Permitted on the Deliveroo Platform

Partners must ensure that they only list items on the Deliveroo platform in accordance with this policy and the terms of their contract with Deliveroo.

We may change the list of permitted, prohibited, restricted, or unsupported products via changes to this policy. 

Partners are responsible for ensuring that all items listed by them on the Deliveroo platform are lawful to sell and/or possess and are safe. Partners are also responsible for ensuring that they have all rights, permits, certificates, registrations, licences, and approvals (including in accordance with our Registration and Licensing Policy) required to sell all items they list. Partners should, where appropriate, seek independent legal advice in respect of the listing and sale of products on the Deliveroo platform.

2. Deliveroo Policy Descriptions

Prohibited Items - These are items that Partners are prohibited to sell on the platform because they are illegal and Partners cannot list for sale under any circumstance. This includes any products that require a government-issued licence to possess, sell, or distribute, where such a licence has not been obtained or verified by Deliveroo

Unsupported Items - These are items that Deliveroo has decided not to permit Partners to sell on our platform. This might be because we have determined it is not right for our brand or Customer, or have determined it might not work for our Rider delivery model.

Restricted Items - These are items which are legal for Partners to sell but which carry certain restrictions around how they may be sold to the general public. There may be different restrictions for online sales versus traditional retail sales.

Invite Only - These are items you are only able to sell if you have been given permission by Deliveroo.

2.1 Prohibited Items

Partners must not list any items which are either illegal to sell, possess, or use in the market in question or illegal to list on Deliveroo’s platform including:

• Weapons, as defined by Federal Decree Law No. 17 of 2019
• Weapons, including imitation firearms and crossbows, explosives, and ammunition
• Stolen goods or items that encourage illegal activities
• Tobacco and Smoking related items
• CBD Products 
• So-called “legal highs”
• Petrol, diesel, paraffin, and LPG
• Faulty, or which are unsafe or recalled
• Vape / eCigarette, or an e-liquid Refill Container, including Single Use Vapes
• Prescription-Only Medicines (POM) 
• Adult Toys or pornographic material and video recordings: classification 18R
• Gambling related products, including lottery tickets and scratchcards
• Sparklers, fireworks, firecrackers, and firelighters
• Products that require a government licence to sell, possess, or distribute, where such a licence has not been verified by Deliveroo
• Drugs which are illegal to possess, sell, or use
• Drug paraphernalia, meaning any item which is primarily used for making, preparing, or using an illegal drug, or which is marketed as being used for making, preparing, or using an illegal drug. This includes, but is not limited to, the following items:
• Butane Honey Oil "BHO" extractors and kits
• Bongs and all related accessories
• Dab kits
• Grinders
• Pipes made from metal, woods, acrylic, glass, stone, plastic or ceramic
• "Rose in a Glass" pipes and similar products
• Vaporizers and all related accessories
• Wired cigarette papers
• Nitrous oxide, also known as ‘laughing gas’, canisters or crackers
• Drug purity testing kits
• Clear grip seal bags, also known as ‘baggies’
• Counterfeit and copied goods, and goods which otherwise infringe a third party’s intellectual property rights
• Corrosive & regulated substances listed under Ministerial Resolution No. 783 of 2015 (concerning the Regulation of Precursors and Dangerous Chemical Substances), as well as broader UAE environmental, chemical safety, and civil defense laws
• Live animals, livestock, and pets, including insects, shellfish, and fish, including but not limited to:
• Pets, such as dogs, cats, birds, hamsters, and reptiles
• Livestock, including cattle, sheep, pigs, goats, and poultry
• Live feeder insects, such as crickets, mealworms, and roaches 
• Live shellfish and fish, including lobsters, crabs, koi fish, and aquarium species
• Bees, queen bees, or beekeeping colonies

2.2 Unsupported Items

At Deliveroo, we aim to provide a respectful and inclusive platform for all Customers. To maintain the integrity, professionalism, and operational needs of our service, certain items, though not restricted, are deemed unsupported and will not be permitted for sale on our platform. These items include, but are not limited to:

• Knives or Sharp items capable of causing serious harm. This includes, but is not limited to:
• Kitchen knives (regardless of size, design or material) including items such as bread knives, steak knives, cheese knives, palette knives, or pumpkin carvers
• Cutlery knives, except those with wooden or plastic blades, or children’s cutlery
• Knives/tools that can be used for the purpose of hobbies or trades, regardless of whether they are marketed as such (e.g. craft knives, decorator tools)
• Knives, for instance Stanley knives and snap-off cutters, and loose razor blades
• Gardening and farming tools or any other trade tool that could commonly be described as a knife or used to cause harm
• Pen/pocket-knives and multi-tools with blades, regardless of size or design
• Any other sharp items that could pose a risk if misused
• Large, bulky, or excessively heavy items which would be impractical or difficult for Riders to carry. This includes items which weigh 5kg or more, have a volume of 5L or more, or which are over 40 cm in length, width, or height
• Animal parts, by-products, and derived materials; raw or unprocessed animal by-products, including raw frozen pet food not meeting Relevant Safety Regulations
• Food items shaped inappropriately; any food products that are shaped or presented in a manner that may be considered offensive, including those resembling male or female genitalia
• Inappropriate food names or dishes; food items that carry names or descriptions with implied sexual connotations, even if attempts are made to censor the name (e.g., through the use of asterisks). This includes any names or dishes that may be perceived as disrespectful or inappropriate for a wide audience.

2.3 Restricted Items

These are items which can be listed on the platform, but with some restrictions. These items may have restrictions on quantity or dimension or require additional approval from Deliveroo before being sold on the platform. It is the responsibility of the Partner to ensure that any  licences or registrations required to sell certain products are in place. Deliveroo may verify that these are in place and may prevent the Partner from listing items without such verification.

The following categories are classed as Restricted by Deliveroo:

• Over the Counter Medicine (OTC)
  Only permitted Partners (see Invite Only section) may sell General Sales List products, also known as Over the Counter (OTC) Medicines. Pharmacies must provide Deliveroo with evidence of the appropriate licences and demonstrate their ability to manage the sale of these products safely, including correct tagging and compliance with regulations. Retail and Grocery Partners may only list OTC Medicines if they have been preliminarily approved by Deliveroo.
• Prescription-Only Medications (POM)

Prescription-Only Medicines (POM) must not be listed on the platform under any circumstances. Any such listings will be removed immediately, and the Partner may face suspension or termination.

• High Value Items 

Only permitted Partners (see Invite Only section) may sell high value items. These are items with a list price above the limit set out here. We may update the limit from time to time, so Partners should check the link periodically for changes). 

• Lithium Batteries

Partners may only list lithium batteries if they can show compliance with all relevant regulations. 

Partners may only list lithium batteries or devices connected to lithium batteries (e.g. smartphones, cameras, power tools, toys, power banks) which meet the following requirements:

• For lithium ion/polymer batteries, the Watt-hour rating is not more than 20Wh per cell or 100Wh per battery; 
• For lithium metal/alloy batteries, the lithium content must not be more than 1g per cell or 2g per battery; and
• Where the lithium battery is not connected to an electronic device, each delivery must not contain more than four loose cells or two batteries.

If the lithium battery is connected to an electronic device, the equipment containing the batteries must be packaged in strong and rigid outer packaging, secured against movement within the packaging, and unlikely to be damaged during transport. 

Where the lithium cell or battery is not connected to an electronic device, it must be packed in inner packaging that completely encloses it to protect from short circuit. 

Partners must include the voltage, Ah rating, and Watt-hour rating in the item description for any product sold which includes a lithium battery. Any product that does not include this information in the item description may be removed from the platform. 

For clarity, Partners may list alkaline batteries, but they must be packaged with cushioning material which is robust and suitable for use in delivery. 

• Pork

Pork and any products containing pork or any other meat or byproducts from pigs. Partners may only list such items with Deliveroo’s prior approval. Deliveroo will impose strict guidelines for the handling of such products by riders and pickers of items.

3. Invite Only

These are items which require additional approval from Deliveroo before being sold on the platform, since they fall into a specific category where Deliveroo closely monitors which Partners can sell certain products. Partners cannot sell the following items over the Deliveroo platform unless otherwise expressly permitted by Deliveroo:

• OTC medicines (e.g. painkillers)
• High-Value Items: Items with a list price above the limit set out here. We may update the limit from time to time, so Partners should check the link periodically for changes 

Partners should contact us on the Hub if they wish to sell these items. We will review any requests and as indicated above we may verify that the requester has all required licence(s) to sell the products and/or is able to manage the sale of goods safely (e.g. tagging of items). If Deliveroo has not granted permission to sell these items, the requester  cannot list them on the platform.

We will continue to update items in our Prohibited, Restricted, Unsupported, and Invite Only categories if applicable legislation changes or otherwise at our discretion. Any changes will be communicated via an update to this policy.

4. Partner Menu Management

Tagging - Items which need to be tagged correctly by Partners in order to be permitted on Deliveroo’s platform.

There are some items which Partners need to apply a tag to when adding them to their Deliveroo range/menu. There are a number of reasons why a tag may be required:

• The items may be subject to age restrictions. Tagging the product will ensure Riders are aware they need to verify the customer is over the required age when delivering the product.
• The law places restrictions on if, and how, certain items can be marketed, including whether they can be included in promotions, discounts, and voucher schemes. To ensure these items are excluded from such promotions Partners must apply the correct tags when uploading or amending products.
• There may be a cap on the number of items an individual can place in their baskets. For example, we may limit a Customer to purchasing two of the same medicine items in any single purchase.

Item tagging can be completed via the “Menu/Catalog Manager” or API and must be applied for the following products:

• Age Restricted items (including but not limited to: lighter refills containing butane and video recordings and games rated 18). 
• OTC medicines such as paracetamol and ibuprofen (where you have approval to sell these. 

It is the Partner’s responsibility to tag these items correctly. This will ensure the items are sold in line with legal requirements and/or caps we may place on basket sizes. Items not tagged correctly will be deemed to be in breach of this policy.

We are expanding this list of tags on a regular basis and the updates will be reflected on this policy once they are live. 

Maximum Item Quantity - Items for which Partners must apply the max item quantity toggle to be allowed on the platform.

There are items for which Partners must apply the max item quantity toggle to be allowed on the platform. For bulky items (that is items weighing between 1.25kg-4.99kg) a max item quantity toggle must be applied in the “Menu/Catalog Manager” to limit the sale of these items to a maximum of 2 items.

5. IP and Advertising Requirements

Intellectual Property infringement Notices 

We sometimes receive notices from third parties that a Partner brand name, menu item name, or imagery infringes their intellectual property rights. We take these reports seriously and will investigate them swiftly.

If we receive a notice regarding any of our Partners, we will review the relevant site(s) during our investigation. We will contact the Partner to notify them of the complaint and, if necessary, ask them to take action to resolve it. This may include changing their brand name, menu item names, imagery, and/or any other content hosted on our platform. 

Deliveroo reserves the right to suspend Partners where they do not respond or fail to comply with reasonable requests related to the foregoing.

Advertising & Promotional Discounting - Items to which Advertising Restrictions Apply 

Our policy on how advertising and compliance rules apply to Partner sites and how Partners surface items for sale (including, for example, category names and imagery) can be found in our Menu Information Policy. 

Promotions that do not comply with applicable laws will be removed and may result in suspension from the platform.

6. Monitoring, Removal, Suspensions and Appeals Process

Removal of Items which Breach this Policy

Deliveroo operates regular and routine monitoring systems which search for keywords and product names to detect products which breach the terms of this policy (whether because they are illegal, or are in breach of this policy for any other reason). There is then a human review stage to determine whether a product is allowed to remain listed on the platform. Any item deemed to be in breach of this policy will be removed from the platform.

If we believe that any of a Partner’s range/menu items are not accurately tagged we reserve the right at our discretion to either tag the items or remove them from the platform.

Deliveroo will notify Partners if/when it decides to remove a product from listing. This notification will include an explanation as to why the item has been removed.

Deliveroo has a zero tolerance approach to Partners listing illegal or highly dangerous items. If a Partner lists an item which violates the Restricted Item Policy and is deemed highly dangerous and illegal then Deliveroo may at its discretion immediately remove the Partner from the Deliveroo platform. Removal from the platform is permanent. If a Partner lists items which are highly dangerous, but legal, then Deliveroo may at its discretion immediately suspend the Partner from the Deliveroo platform. Suspension from the platform will last a duration of 60 days.

If a Partner violates and/or repeatedly infringes this policy and/or reintroduces a product after it has been removed by Deliveroo then Deliveroo may at its discretion suspend or permanently remove them from the Platform.

Challenging the Removal of a Product from the Deliveroo Platform

If a Partner wishes to challenge or appeal the removal of an item, or lodge a complaint regarding our decision (including with respect to menu items and/or Intellectual Property), they can submit a Help request through their Hub Account. In the request the Partner should explain the product in question which has been removed and why they believe the item is permitted and does not breach the terms of this policy. We will undertake a human review of the appeal, taking into account the information provided and the relevant position established under this policy to make a final decision. We will then notify the Partner of this decision. 

Further Information

Please refer to these Help articles for further guidance. Should any additional information be required please visit the Help section on the Partner Hub.