Community guidelines

Last updated 30 March 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: At Deliveroo we want our partners, riders and customers to have the best possible food delivery experience with us - that means keeping the communities we work with safe too. This policy sets out how we expect our partners to work with riders, customers and communities. 

Deliver for the customer

A great customer experience is one of the biggest drivers of order growth for your business.

That’s why, when handling your orders, we ask you to:

  • Be respectful, polite and professional at all times when interacting with customers. 
  • Make sure the order is ready for the time indicated on your order receipt, this means fewer delays in delivery and the order arrives on time
  • Mark any items that you don’t have as ‘unavailable’ so orders don’t have to be cancelled
  • Acknowledge and act upon any dietary requirements that a customer may contact you about e.g allergens like nuts
  • Comply with any guidance setting out responsibilities where a specific event has health and safety implications (for example, guidance on handling orders in the event of pandemic). 

Put safety first

Keeping our communities safe is our number one priority. We have a number of policies you need to follow to make sure that customers have the best possible experience when they use Deliveroo.

These policies include:

  • Maintaining excellent food hygiene standards so customers feel safe when ordering from you 
  • Having the correct licences to sell regulated or age-restricted items on the platform and if the items are age-restricted, ensuring all these items are correctly tagged as “age-restricted” items in your menu.
  • Displaying all allergen and nutritional information where possible and having trained staff to respond to telephone queries about allergens, to give customers the information they need when ordering from you

To view Deliveroo’s other partner policies, use the left-hand navigation on this page.

Be respectful

As one of our partners, riders will be going in and out of your site(s) to pick up orders and deliver them to customers. We ask that you treat riders with respect and report any behaviour that you find unprofessional or intimidating to us directly, so we can take appropriate action.

To work with riders professionally, we ask that you:

  • Ensure that orders are prepared on time so riders aren't kept waiting
  • Allow riders to use your bathroom if they request to do so
  • Offer riders water where possible
  • Be kind and polite when speaking and interacting with riders

We also ask you to be respectful when dealing with Deliveroo representatives.  Our teams are here to support you, but we take a no-tolerance approach to any abusive, inappropriate or discriminatory behaviour towards them.

How we investigate potential infringement

If we are made aware of a partner who is acting in breach of these guidelines, or any other clause in their contract, we will investigate the report before taking any action on the account, and partners will be notified if we decide to take any action.

Complaints and recall policy

Last updated 30 March 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: Deliveroo wants every customer to enjoy their version of amazing; however, we appreciate that things don’t always go to plan. This policy sets out what we expect partners to do if things go wrong. 

What we expect from our partners:

  • All complaints and in particular those relating to food safety (e.g. allergens, foreign bodies) and quality (e.g. taste, temperature, portion size) must be taken very seriously and investigated immediately.  
  • A customer complaint procedure should be a part of your food safety procedures.  
  • When undertaking an investigation, you should consider and be prepared to provide feedback on the following matters, as relevant (not an exhaustive list):

Withdrawal and recall:

  • A withdrawal and recall procedure should be a part of your food safety procedures.  
  • If you are uncertain about these legal requirements, please seek advice from an expert.   
  • In the event of a recall, or potential recall, you must notify us as soon as practicable of the actions to be taken (or expected to be taken) in handling the affected menu items (e.g. return or disposal). To the extent that we are able, we will support you to remove the unsafe menu items from the supply chain and recall it from customers if necessary.

Food hygiene and safety policy

Last updated 30 March 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: We take customer safety very seriously and we’re confident that our partners do too. Stringent food hygiene processes are essential to ensuring customers are safe and their food is amazing. This policy sets out the food hygiene and safety standards that we expect partners to meet in order to sell their products through the Deliveroo platform. 

What we expect from our partners:

You are responsible for ensuring that the products that you sell are safe and compliant with applicable law.  If you are uncertain about any legal requirements, please seek advice from an expert.  

We expect you to have food safety procedures in place that deal with all aspects of food safety and hygiene for your business in compliance with food hygiene laws and regulations, including:

  • Hazard Analysis and Critical Control Point plans;
  • Cross-contamination;
  • Allergens;
  • Cleaning and waste;
  • Maintenance;
  • Chilling, defrosting, freezing, cooking; reheating;
  • Temperature control: chilled and hot holding - in particular, while awaiting collection by a rider;
  • Personal hygiene and fitness to work;
  • Pest control;
  • Control of Hazardous Substances;
  • Takeaway packaging;
  • Staff training;
  • Supplier assurance;
  • Traceability; 
  • Monitoring and auditing; and
  • Recall/withdrawal.

Registration and licensing policy

Last updated 30 March 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: It’s critical to Deliveroo that all its partners operate in a way that is safe, responsible and legally-compliant. This policy sets out the types of registrations, licences and permits that you may require in order to sell products through the platform.  It is not intended to be an exhaustive list. 


  • You may need to register with the relevant government authority or other relevant regulators in order to sell or supply food and/or beverages.
  • Additionally, premises of food businesses that make, prepare or handle food that comes from animals (e.g. meat, fish, egg or dairy products) may need to be approved by the local authority or other relevant regulator. 
  • If your income exceeds the relevant threshold, you may need to register for VAT. Consult a professional advisor if you are unsure.


A licence may be required in order for certain licensable activities to be carried out, for example, for:

  • the sale of alcohol; and/or
  • the sale of late-night refreshments within certain hours.

It is your responsibility to ensure that you have all appropriate registrations, licences and permits in place for your business. It is also your responsibility to comply with all conditions and requirements of your registrations, licences and permits. 

In the event that we reasonably believe that you do not have appropriate registrations, licences and permits in place or that you have not complied with the requirements of those registrations, licences or permits, we reserve the right to immediately suspend the provision of our services without notice.

Menu information policy

Last updated 30 March 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: Deliveroo believes customers should be able to make informed choices when they want an amazing meal delivered to their homes. This policy sets out the information standards that we expect partners to meet in order to sell their products through the platform. 

What we expect from our partners

You are responsible for ensuring the accuracy, completeness and compliance with applicable laws or regulations (in particular in respect of providing information required by applicable consumer laws) of all information input about Menu Items for publication on the platform - even where Deliveroo inputs such information on your behalf. 

You are responsible for ensuring that the products that you sell are safe and compliant with applicable law.  If you are uncertain about any legal requirements, please seek advice from an expert. 

Alongside applicable law, these are the standards that we expect you to meet:

Food information requirements: You must ensure that all mandatory food information is available to the customer before they buy and when it is delivered to them. For example, your staff should be trained to respond to telephone queries from customers about mandatory food information and you should have in place a method for this information to be available upon delivery.  

Regulated Descriptions: Certain descriptions and foods may be controlled by specific regulations. For example, use of terms such as ‘organic’ or ‘gluten free’ may not be used unless the food meets the relevant regulatory requirements and care must be taken when referring to foods with protected descriptions, such as chocolate, meat products (sausages, burgers and pies), olive oil, wine and spirits; as well as foods with a protected geographical indication (e.g. Wensleydale cheese), protected designation of origin (e.g. Stilton) or traditional speciality guaranteed (e.g. farm fresh turkey). If you are uncertain about the use of regulated descriptions or where they may apply, please seek advice from an expert.

Age Restricted Products: When you list age restricted items on Deliveroo, it is your responsibility to ensure that they are correctly tagged as “age restricted”, so that riders are aware that the order contains these items and can carry out age verification checks. Examples of age restricted items vary by location, but will include, for example alcohol and tobacco.  

If providing menu updates to Deliveroo to update on your behalf, you must clearly mark age restricted items on the menu you submit to Deliveroo. 

Whether your menu is updated through Menu Manager, or by providing updates to Deliveroo, it is your responsibility to confirm and ensure that your age restricted menu items are tagged correctly. If we believe that any of your menu items are not accurately tagged as age restricted, we reserve the right to tag the items or remove them from the platform. You can learn more about how to ensure age restricted items are correctly tagged here.

Marketing Claims and Nutrition and Health Claims:  You must be able to substantiate any marketing claims that you make about your food.  You should take into account any relevant guidance, for example around the criteria for using certain terms  such as ‘fresh’, ‘pure’ or  ‘natural’ in food labelling and advertising codes. 

Misleading Descriptions:  All information that you provide about the food that you sell must be accurate, clear and easy to understand so that customers can make informed food choices based on diet, allergies, personal taste and cost. Information must not be misleading as to the food’s characteristics, nature, identity, properties, composition, quantity, durability, country of origin or method of manufacture or production. 

Safe Ingredients: You are responsible for ensuring that the food that you sell is safe for human consumption, does not contain prohibited ingredients and complies with applicable compositional requirements, including rules relating to novel foods, GMOs and additives etc.

Equipment policy

Last updated 1 April 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

Purpose: The equipment used to access the Deliveroo platform is key to ensuring customers can get amazing food delivered to their homes. This policy sets out the rules governing your receipt and use of Deliveroo equipment accessing the platform. If there is any conflict between this policy and the terms of your agreement with Deliveroo (“Agreement”), the terms of that Agreement shall prevail.


Except where a partner uses its own equipment, Deliveroo will provide: (i) a tablet and printer unit; and (ii) appropriate charging cables to each of your sites (the “Equipment”). 

You will own the Equipment once the full joining fee with respect to the relevant site has been received by Deliveroo as set out in your Agreement.  

You are not to alter or remove any software installed on the device either by removing the application or by factory resetting the Equipment.

Repair and replacement

Faulty Equipment which cannot be repaired remotely will be replaced by Deliveroo (excluding charging cables which will not be replaced).

Deliveroo reserves the right to charge a reasonable fee for the replacement or repair of any Equipment, and Deliveroo reserves the right to send a different model or type of Equipment as a replacement.

Deliveroo’s decisions regarding maintenance and repair issues (including diagnosis of internet connectivity issues) are final.

Return and disposal of Equipment

Return of Equipment to Deliveroo

Deliveroo may require the return of Equipment where your Agreement is terminated prior to the full joining fee being paid.  

In such cases, you will be asked to return the device to Deliveroo by shipping all Equipment to the address provided to you by Deliveroo. Deliveroo may charge you the balance of the joining fee if such returns are not made within a reasonable period of time.

Faulty Equipment

Deliveroo does not accept the return of faulty Equipment in any circumstances. We ask you to dispose of faulty Equipment responsibly. Deliveroo encourages you to recycle faulty Equipment wherever possible.

Connectivity requirements

It is your responsibility to have a sufficient broadband connection with a minimum speed of 17mb, that is capable of WiFi connection to the tablet provided as part of the Equipment. You must not use public internet connections, internet extenders, dongles or other portable internet devices with the Equipment.

Delivery of Equipment

Your Equipment will be delivered to you by a third party courier company.

You will provide Deliveroo with a designated contact who will be responsible for receiving the package from the courier. Your designated contact shall provide Deliveroo a current mobile phone number and email address, which will be provided to the courier company.

Your designated contact will receive a notification by text and email, advising them when to expect the courier’s arrival. Your designated contact will be expected to monitor the arrival time of the Equipment. The courier will attempt to deliver the Equipment, but if delivery is not possible the courier will leave.

The designated contact will be responsible for notifying the courier company if the advised delivery time slot is not suitable and it will be the designated contact’s responsibility to arrange an alternate time/location for the package to be delivered directly with the courier company.

The courier provider will attempt to deliver the package twice over 2 days. If they are unable to deliver the package after two attempts, a penalty charge may be applied for all subsequent deliveries. Penalty charges incurred for failed deliveries or failed pickups you are responsible for will be paid by you at the penalty charge + sales tax. This charge will be added to your statement and will be deducted from your next payment.

If you have not received your package despite a confirmed delivery by the courier company, please contact your Partner Support team.

Brand policy

Last updated: 1 April 2021

This policy forms part of your agreement with Deliveroo. We will investigate and may take action (including suspending the provision of our services) if you breach these obligations.

The use of Deliveroo’s brand is subject to partners complying with our brand guidelines. The key information you need is included below, however you can get further detail in our full brand guidelines which are available on request from brandcouncil@deliveroo.co.uk. This policy sets out the standards that we expect partners to comply with in order to use the Deliveroo brand.

Permission: You need to get permission from Deliveroo in writing if you want to use the Deliveroo brand.  The Deliveroo brand should not appear alongside third party logos unless this has been expressly approved by Deliveroo in writing. Please contact brandcouncil@deliveroo.co.uk for all enquiries about using the Deliveroo brand.

Our logo:
The Deliveroo logo (in both the English and Arabic versions) must be used consistently. It should not be tweaked, stretched or manipulated.

The logo is made up of two elements: the Roo symbol and the word mark. They must always sit together, generally with the text under the logo as shown below.

The logo should have an invisible boundary of clear space around it. Text or other visual elements must not encroach on it. The size of this boundary should be 1/3 of the total width of the logo.


The logo should not be displayed any smaller than the following minimum sizes: 15mm for print and 50px for digital.

The logo should only be used in teal and white. And when using a background it is best to use one of the core colours; teal, aubergine, white and kelp (see below). If the logo is placed on a partner’s brand colour please ensure there is sufficient contrast to allow the logo to be clearly visible.

When space is tight you can use the horizontal lock-up for narrow formats such as billboards and digital banners. Just as with our core logo, the horizontal lock-up should always be kept together, we do not break up our logo. The invisible boundary on the horizontal lock-up should be 1/6 of the length of the logo. The minimum size for print is 7mm and for digital the minimum size is 24px.

Anti-slavery policy

Last updated: March 2021

At Deliveroo, we believe that everyone has a basic right to expect safe and fair working conditions and we expect all who work with us to adopt the same high standards.  

We are committed to ensuring that no form of slavery, human trafficking or forced labour takes place in our supply chains.  This isn’t just a policy statement - the standards in this policy are fundamental and non-negotiable. We will not work with any person who does not operate to the same values and standards. 


This document outlines Deliveroo’s policy against modern slavery and human trafficking.  It covers standards and principles that we expect everyone that we work with to respect, promote and comply with.  It applies to all Deliveroo suppliers, partners and contractors, and your own suppliers and subcontractors.  These standards supplement your legal obligations and the agreement between us. 

Deliveroo riders are subject to a separate policy. 

Compliance with this policy

We take the matters described in this policy very seriously.  We may require you to participate in monitoring or audits to demonstrate your compliance with this policy.  If we have concerns that you are not meeting these standards, we expect to collaborate to resolve any issues promptly. We reserve the right to cease working with you until the relevant concerns have been addressed. If the issues flagged are not resolved in a timeframe we consider appropriate, we will not be able to continue to work with you. 

Deliveroo Supplier Standards

Deliveroo believes that applying this Policy enables us to take real and practical steps towards improving social conditions in our supply chains. 

  1. We expect you to comply with all applicable laws.  We expect everyone we work with to comply with all applicable laws - in particular those that prohibit slavery and unethical working practices.
  2. Employment is freely chosen and offered on fair terms.  No person should ever be forced to work for you.  Workers have the freedom to leave their employment at any time on giving reasonable notice. Workers will be offered fair terms that comply with relevant laws.
  3. Child labour must be prevented at all costs.  We have a collective responsibility to ensure that children are not forced into work. You must have policies and procedures in place to prevent child labour, in line with the conventions of the ILO.  People under the age of 18 should not be asked to work night shifts or to complete dangerous tasks.
  4. Provide a safe and healthy working environment. Working hours must not be excessive - workers have the right to breaks and to rest periods. Working environments must meet basic human needs - as a bare minimum, clean drinking water and toilets must be available. Functioning and safe equipment should be provided as needed. 
  5. Any form of abuse or harassment is categorically not accepted. Every worker can expect to be treated with respect and dignity.  Inhumane treatment, any physical, verbal or other abuse and any and all forms of harassment must be strictly prohibited.
  6. We celebrate differences and promote equal opportunities, no discrimination will be tolerated.  No discrimination based on who a person is or what they believe in is acceptable in any context.  At work, this includes hiring, promotion, compensation and vendor selection.
  7. Workers are compensated fairly.  Compensation must meet legal requirements and enable workers to meet basic needs.  All deductions from wages must be fair and transparent.
  8. Freedom of association and representation is respected.   Workers will not be discriminated against for exercising any legal right to be represented, join unions or collectively bargain.
  9. Responsible sourcing.  You should demand the same standards from your own supply chain, and be able to answer our questions about how your own suppliers operate. Your sourcing strategy should promote responsible and ethical choices.  The Deliveroo Supplier Code of Conduct provides further detail about this.
  10. This is just the beginning. Risk must be assessed and mitigated on an ongoing basis.  These principles must be more than a statement of intentions.  We expect you to continuously review your processes, controls and supply chain and ensure that you meet the principles in this policy, and make improvements as needed.

Raising concerns

If you have an existing relationship with Deliveroo and are not sure whether your own standards meet the principles of this policy, contact us as soon as possible so that we can work together to address this.

If you have concerns about the conduct of any person that Deliveroo works with or suspect that any such person has breached this policy, please tell us immediately so that we can act quickly by emailing compliance@deliveroo.co.uk. Information you provide will be confidential, and disclosed only as necessary including to investigate or report a matter.  

Customer compensation policy (previously 'Complaints Matrix')

Last updated 27 August 2021

Our customer compensation policy is available here.

Virtual Brand And Duplicate Menus Policy


What do we mean by “Virtual Brands”?

Creating a Virtual Brand means using your existing kitchen, equipment and stock to provide customers with another food occasion or cuisine online, which is different to that offered by the original (or parent) brand. A Virtual Brand can allow your business to develop new ideas and new concepts under a new brand name, lowering risk and the size of investment needed, as well as potentially helping you to reduce product wastage and cost. Importantly, Virtual Brands are great for customers, as they increase the diversity of food available to them on the Deliveroo platform. To be considered a Virtual Brand, the menu on offer needs to be substantively different to the menu of the original parent brand. Businesses must contact Deliveroo through the Restaurant Hub for approval to onboard a new Virtual Brand and have it registered on our system.

What do we mean by “Duplicate Accounts”?

By contrast, we consider a Partner to have a “Duplicate Account” where they have two or more menus which are not substantively different from each other. As an indicative guide, Deliveroo considers any site where the menu consists largely of the same items as its primary account operating from the same address, to be a Duplicate Account.  For example, the same number of main dishes (and same recipe) are offered in the second account but using different names or menu descriptions, or indeed with the same dishes and descriptions entirely.  Where there are two sites operating from the same address which have not been approved by Deliveroo as a Virtual Brand, the newer site will automatically be deemed to be a Duplicate Account.

Suspension of Duplicate Accounts

Deliveroo will check new and existing menus which belong to brands operating from the same address. Any Duplicate Account will be suspended from the Deliveroo platform. 

What should I do if my account is suspended?

If you wish the menu to be reinstated on the Deliveroo Platform you will need to make sufficient changes to it, so that the menu items are substantially different from those of the other account menus operating from the same address, for example by offering a different cuisine style or seasonal dishes which are not available on the menu of the primary account. Making small changes (e.g. tweaking the name of a dish from “Thai Chicken Curry” to “Thai Curry - chicken”) or adding small additional items (e.g. sauces) will be insufficient if the menu and dishes it contains remain substantively  the same as  those of the parent menu. Once you have adapted your menu, you should notify your Account Manager or contact Deliveroo through the Deliveroo Hub for approval to onboard a new Virtual Brand and have it registered on our system.

Deliveroo’s Unplanned Outage Policy

Deliveroo’s Unplanned Outage Policy

At Deliveroo, our aim is to be the best delivery platform to our partners, riders and customers. A big part of that means ensuring we are providing a reliable service, so that you can rely on us as your delivery partner at all times.

Despite our best efforts, there are times where we may experience technical issues that impact the regular functioning of our service. In the rare event we do experience a technical issue with our platform which impacts you, we want to ensure that you and your teams are kept informed as soon as possible, including so that you can take any mitigating actions on your end.

This policy outlines how Deliveroo will handle severe unplanned outages which result in our platform being down and you being unable to fulfil orders as usual (an “Outage”). It includes how we will keep our partners informed throughout an Outage, and what our compensation policy is for orders that are affected as a result of an Outage.

Our Unplanned Outage Communications Process

In the event we experience an Outage, and your orders are affected as a result of the Outage, the following policy will apply.

For Restaurants: We will process a payment adjustment for orders that had to be cancelled as a result of the Outage. We will process a payment adjusting for orders / part of an order that had to be remade as a result of the Outage. You will see these payments reflected as payment adjustments in your Payment Statement in Hub within 2 weeks.

For Grocers and Non Food Retail: If an order had perishable items that were spoiled as a result of the Outage, please contact our Partner Services Centre and they will assess your claim.

This Policy and any payments made to you in accordance with this Outage Policy are subject to the limitations set out in your contract with us. Deliveroo will not be responsible for any loss of sales or business during the period of an Outage.